Nexto awarded “Best practice in digitalization” by European Capital for Smart Tourism initiative

The European Capital of Smart Tourism initiative recognises outstanding achievements by European cities as tourism destinations. This year, the initiative has recognized Nexto as one of the best practices in digitalization for the way it transformed the sightseeing experience of Ljubljana and made it accessible to a wider range of audiences.

Nexto is an app that was designed by Slovenian developers. It is a storytelling app that aims to give added value to the sightseeing experience of tourists by engaging them. The app is not a typical audio guide – it combines traditional audio guides with additional features, such as puzzles, riddles and the collection of items by scanning objects with your smart phone. Nexto creates game-like learning experiences with the help of virtual reality.

It contains interactive maps that help visitors discover Ljubljana’s hidden gems and uses location-aware technology that activates the audio guide whenever the user is near a point of interest. The app can also be used offline as the content can be downloaded beforehand.

More info about the award.

We are honored by the recognition and looking forward to continue improving sightseeing experiences in tourism destinations around the world.


Nexto wins Eilat Travel Tech Bootcamp

Last week, Nexto participated in Travel Tech Bootcamp that took place in Eilat, a resort city near the Red Sea in the south of Israel. The event was hosted by Eilat Tech Hub and was aimed at helping startup founders refine their business models and pitch as well as connecting innovative products with big companies and VCs of the travel industry.

After an intense week of workshops, discussions and presentations, the judges panel consisting of representatives from Skyscanner, Innovel, Agoda, Microsoft and others, recognized Nexto as the best and most perspective startup and awarded us the first prize in the value of 100,000 NIS ($27,500).

We are very happy and proud to receive more validation from industry experts that agreed our vision for the future of travel exploration has a lot of potential.


Nexto support for Facebook & Snapchat AR Effects

Facebook and Snapchat are leading the way to make AR experiences more fun and easy to produce. By recently releasing AR Studio and Lens Studio, both of them now enable creation of AR elements that can be easily viewed and shared in their apps. At Nexto, we’re excited for the possibilities this unlocks, because it allows everyone to become an AR creator.

From now on, you can reward your visitors for completing quests in your Nexto guided stories with Facebook and Snapchat filters. When building a quest in Nexto CMS, simply enter the ID or URL of your Facebook/Snapchat effect into the “AR Trophy” section and users will be able to access it on their devices, once they complete your quest.

This is a great way to promote your destination’s story or brand through AR effects that users can easily share with their friends on social networks.


Happy 2018!

Our greeting card is a Facebook AR filter. Try it out on your device!

Augmented or not, may your reality be awesome in 2018!


Nexto @ TechCrunch Disrupt Battlefield

Last month, Nexto was chosen to compete in TechCrunch Battlefield, a prestigious startup competition that takes place at TechCrunch Disrupt. Along with 14 other startups from around the world, we were selected to present our pitch in front of a jury of high profile investors and VC’s on the main stage of Berlin Arena.

During the last month, our team underwent a unique training process with the TechCrunch crew where we polished our product presentation pitch, our demo and our presenter skills. Last Monday, we successfully presented Nexto at TechCrunch Disrupt Berlin. You can watch our pitch here:

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Competing in TechCrunch Battlefield has been an amazing and extremely valuable experience for us. We are thankful to the TechCrunch team for selecting us and proud to join the ranks of Battlefield Alumni companies.

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Read more about Nexto on TechCrunch.


Nexto wins @ Booster Lab!

Last weekend, Nexto team participated in the Booster Lab event that took place in sunny Barcelona. The compact weekend programme is dedicated to giving early-stage startups the insights, tools and skills they need to grow and make a social impact.

It was an opportunity to connect and learn from the experts from various fields. Under their supervision we produced a scaling roadmap for the upcoming year and learned how to set and measure the social impact our company is having. As the end of the programme, 11 participating startups pitched their products and companies to a jury of judges for a chance to win grants up to 25,000€.

We’re proud to announce our pitch of Nexto was very well received and the jury awarded us with the highest grant of €25,000. We consider the reward as an acknowledgement that our product is going in the right direction and a validation of our mission to make heritage storytelling more exciting. We’re looking forward to the next 6 months in which we’ll be able to work with mentors to refine our business model and scale our business.

We would like to thank the and Booking Cares teams for putting together a wonderful, thought provoking weekend. We’d also like to congratulate to all participating teams. It was a pleasure meeting them all.



Introducing: Nexto Guided Stories

Improving visitor engagement with heritage content has always been one of our key goals. We believe in the power of storytelling. When stories are well told, they have the ability to draw you in. Only well told stories are truly relatable, memorable and leave a lasting impact.

With that in mind, we’ve designed a new format for location based storytelling. Something that’s playful and exciting, yet still informative and simple to use. Something that drives your interest and motivates you to learn more. Something that’s more immersive and can make you feel like you’re a part of the story, when exploring a heritage destination.

Nexto Guided Stories are a new type of navigational experience, available on the Nexto Platform:

  • They use a familiar conversational interface to tell the story gradually, at a pace that feels right to the user.
  • With the use of audio, visual and augmented reality elements they are able to bring historic characters to life and offer a unique glimpse to the past.
  • By solving puzzles, riddles and mini-games user can collect points and other rewards that drive the engagement and interest with the location further.


Nexto Gudied Stories are a highly flexible storytelling format that is suited for all kinds of destinations. It can be used to tell immersive and complex stories as well as build exciting scavenger hunts, quests and escape room types of experiences. It’s available now on our CMS, where you can start building your own in just a few steps. No coding required, just your imagination.

Contact us to enable Nexto Guided Stories in your account or if you want to learn more.


Introducing: Guided Tours

Guided tours have a new look. You are now able to connect points of interest in a linear sequence and create routes on the map of your destination. You visitors will be able to navigate through the designated paths smoother and easier.

Guided tours are clearly marked in the app. You can create as many of them as you wish. You can label them with an approximation of their duration or have them locked and offered to your visitors as premium, payable content.


Nexto at Ljubljana Castle

The Ljubljana Castle, one of most popular tourist attractions in Slovenia has joined the Nexto platform. By utilizing Bluetooth beacon technology, the castle now offers a unique hands-free audio tour experience, that will guide visitors through the history and secrets of this mighty fortress. Rich multimedia content, clearly marked maps and the support for over 10 lanugages, make Ljubljana Castle one of the best Nexto experiences so far.


Preizkušanje in uporaba mobilnih aplikacij v muzejih

Če se upravitelji dediščine, predvsem muzeji in galerije, srečujejo z digitalno tehnologijo že vse od prvih avdio vodnikov dalje, torej že vsaj 60 let (recimo Stedelijk Museum v Amsterdamu je leta 1952 med prvimi ponudil avdio vodnik), pa so mobilne aplikacije v uporabi predvsem v zadnjih desetih letih.

Zanimalo nas je kako se obiskovalci muzejev odzivajo na možnost ogleda z mobilno aplikacijo, kako jih uporabljajo ter kako vpliva sočasna raba mobilnega vodnika na ogled razstave/muzeja. Odgovore smo poiskali v dveh raziskavah. Prva je bila spletna raziskava, izvedena leta 2009 med severnoameriškimi, evropskimi in azijskimi muzeji, galerijami, parki, vrtovi itd. Druga je bila izvedena leta 2012 med razstavo francoskega umetnika Henri de Toulouse-Lautreca v Narodni galeriji Danske (Statens Museum for Kunst)), v Kopenhagnu.

Raziskava izvedena leta 2009 med ameriškimi, evropskimi in azijskimi muzeji je pokazala, da muzeji niso ustanova, kjer bi ljudje pričakovali možnost rabe tehnologij. Lautrecova razstava leta 2012 je to še enkrat potrdila: velik delež ljudi, ki se odločili preizkusiti aplikacijo na telefonu, ni tega še nikoli prej storilo v muzeju. In tudi, če so obiskovalci navajeni uporabljati aplikacije, jih ne pričakujejo v muzeju. Zato jim je potrebno dati nekaj časa, da se na nov medij navadijo.

Obiskovalci so ne glede na starost zelo motivirani za uporabo avdiovodnikov pri obisku muzeja. Razlike med generacijami pridejo do izraza pri pričakovanjih. Mlajša generacija si želi recimo multimedijski vodnik, ki ponuja veliko možnosti raziskovanja (navajeni so telefonov z veliko možnostmi izbire), medtem ko so starejši zadovoljni že z avdiovodnikom. Mlajši tudi rajši uporabljajo svoje telefone in iPade, starejši pa si jih raje izposodijo v muzeju. Na Lautrecovi razstavi leta 2012 je bilo zanimivo, največ tistih, ki so preizkusili mobilno aplikacijo, starih med 46-65 let. Sklepati je mogoče, da ima ta generacija več časa kot druge in jo tudi zanima preizkušanje novosti.

Muzeje običajno skrbi, da bodo obiskovalci ob uporabi mobilnega vodnika poslej gledali samo še v ekran oziroma v tla in ne več razstave, vendar kaže, da se obiskovalci zaradi uporabe vodnika zadržijo na razstavi dlje in jo doživljajo bolj poglobljeno ter v počasnejšem tempu. Nekatere vsebine (na primer avdio posnetek ali glasbo) poslušajo že med obiskom, druge (na primer slike ali film) pa doma. S tem se izkušnja obiska celo podaljša in prenese v domače okolje ter deluje kot spomin na obisk.

Obiskovalci oziroma uporabniki so si zelo različni. Mobilna aplikacija je še posebej primerna za tiste obiskovalce, ki si želijo samostojnega ogleda razstave in tistim, ki raje sami izbirajo in pri katerem skrivnostnem eksponatu se bodo poglobili v vsebino. Možnost poslušanja glasbe na umetnostni razstavi je na primer ustvarila vzdušje in omogočila nov način doživljanja razstave. Večji izziv predstavlja kombiniranje ogleda v prostoru z uporabo vsebin na mobilnem vodniku. Včasih preobilje vizualnih informacij v muzeju oteži uporabo vsebin na mobilnem vodniku.

Da bo uporaba enostavnejša se predlaga uvodna stran na začetku mobilne aplikacije z ‘Navodili za uporabo’ vodnika. Za razliko od vodenega ogleda ali klasičnega avdiovodiča, ki ga doživiš samo enkrat, lahko aplikacijo ‘doživiš’ večkrat, tudi doma. V primerjavi s tradicionalnimi načini sprejemanja informacij je uporaba mobilnega vodnika lažja, bolj interaktivna in boljša od branja.