The European Capital of Smart Tourism initiative recognises outstanding achievements by European cities as tourism destinations. This year, the initiative has recognized Nexto as one of the best practices in digitalization for the way it transformed the sightseeing experience of Ljubljana and made it accessible to a wider range of audiences.
Nexto is an app that was designed by Slovenian developers. It is a storytelling app that aims to give added value to the sightseeing experience of tourists by engaging them. The app is not a typical audio guide – it combines traditional audio guides with additional features, such as puzzles, riddles and the collection of items by scanning objects with your smart phone. Nexto creates game-like learning experiences with the help of virtual reality.
It contains interactive maps that help visitors discover Ljubljana’s hidden gems and uses location-aware technology that activates the audio guide whenever the user is near a point of interest. The app can also be used offline as the content can be downloaded beforehand.
More info about the award.
We are honored by the recognition and looking forward to continue improving sightseeing experiences in tourism destinations around the world.